Hyundai

In today’s fast-paced world, convenience often takes precedence. Ride-hailing apps and instant cab bookings have made transportation effortless, yet the act of voluntarily picking someone up remains an unspoken testament to genuine care. Hyundai recognized this as the truest expression of love—whether it’s a parent waiting outside school, a friend driving across town in the rain, or a partner ensuring a loved one reaches home safely.

To capture the essence of this love language, Hyundai initiated a nationwide storytelling movement. Rather than crafting a scripted narrative, Hyundai opened the floor to people across India, encouraging them to share their personal #PickYouUp moments—those times when love was felt not through words, but through actions.

Role : Creative Director (art and motion graphics)

Epigamia

Role : Creative Director (art and motion graphics), Produced and wrote the jingle

Epigamia wanted to make a splash in the milkshake category with two exciting changes:
1) A bright new pop look for the packaging;
2) Addition of 2 category-breaking flavours to their range - Rose & Blueberry
These bold moves needed an equally bold idea to do justice to them.

Cue the campaign:
SHAKE THINGS UP! 🙌🏽

5 brainstorming sessions, 3 audience interviews and 2 trial ad runs later… We came up with the perfect campaign that fit epigamia’s brand aesthetic seamlessly with its striking patterns, bold typography & vibrant colours.

The final result was a multi-layered 360° campaign with an unforgettable jingle, vivid visuals and a groovy movie with 1 lakh views and counting!

Icegov 2017

Role : Creative Designer (art for animation)

Agency : MSL X Kepler Lab (Sapient Razorfish)

Agency : One47

ICEGOV is an international event to promote electronic governance. This year ICEGOV was held in new Delhi India between 7-9 march. We were asked to come up with a creative idea to help delegates understand Indian govt. digital initiatives.

We decided to create a wall of stories – How the life of Indian rural family has changed due to various digital initiatives. The interactions on the wall were made with computer vision and sensors. We used projection mapping technique to make the wall look grand.

The vision of Digital India programme is inclusive growth in areas of electronic services, products, manufacturing and job opportunities etc. Digital duniya installation ensured that the vision and its impact were well understood by the audience.

The wall was inaugurated by former honourable India IT minister Ravi Shankar Prasad and I will quote him – “Who has made this” :). We also had the pleasure and honour to have Portuguese minister and Indian minister for state at our installation.

Lava Intl.

Agency : Social Panga

Role : Creative Supervisor (Art for social)

Agency: Social Panga

The campaign, which took over social media, ignited patriotic pride and reached close to 4 million social natives, driving an impressive engagement of 57K and 632K impressions in collaboration with prominent creators in the likes of Satya Saggar, Narendra Raj and Priyansh.

This campaign became more than just a tribute to India’s rich heritage—it evolved into a movement where people proudly showcased their regional traditions. This 76th Republic Day, we invited everyone to unite in celebrating the essence of our great nation, because when we come together, Bharat shines brighter!”

CRED Asmr

Role : Creative Direction and Sound design

Agency : One47

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Agency: Social Panga